Over the years, quite a few clients have told me that search engines hate them. When search engines hate you, your web site is nowhere to be seen in the first 30 search engine result pages and has very low search engine referral traffic. This means that you are losing out on many newsletter subscribers […]
RSS is the interactive communication tool being popularized by bloggers. It is also the newest method for ezine publishers to deliver their content to the web.
RSS puts control back where it belongs. Publishers have control over their content, and subscribers have control over what they read.
This system requires that subscribers manually subscribe to the […]
There is a lot of talk about PageRank, but how important is it? PageRank, or PR is basically an indication of your websites popularity, measured by links to the site.
When the search engine spiders crawl a site they follow the links on the page, provided that they are not directed by HTML code not to. […]
If you are new to internet marketing you may not be familiar with Search Engine Optimization, otherwise known as SEO. Many newbie’s to internet marketing turn to paid traffic, or traffic exchange schemes to promote their new site. Those methods are at best not very effective, and at worst extremely time consuming and expensive.
Free traffic […]
The technique of generating traffic to your website from search engines is called SEO. SEO is simply the method of optimizing your website to achieve a higher rank in the search results. The main reason for doing this is to land in the top 10.
There are different ways to accomplish this goal, some more […]
For so many new webmasters and internet marketers, the idea of generating traffic is just unbearable. To some, creating a product, designing a website, adding eye popping graphics, and creating awesome sales copy is considered child’s play to generating targeted web site traffic. Why? Because some people simply don’t know where to begin and are […]
Sometimes we think SEOs have lost the plot. Not all SEOs, mind you, but many, especially the newbies. It’s like they don’t understand the reason for doing the SEO things that they know they need to do. We think many walk around with a checklist of SEO-type duties and set off to do them, yet […]
In the SEO world, so much talk revolves around inbound links. It seems the main focus is always on inbounds, how to get them, how to keep them, and how to attract links from “authority” sites.
While inbound linking is crucial to SEO, many people neglect, or outright ignore another crucial part of SEO: page optimization.
In […]
You’ve probably heard the standard advice about keywords.. “Find lots of keywords that are relevant to whatever you’re selling, get lots of traffic, and you’ll make lots of sales”. Sounds sensible, doesn’t it?
Unfortunately, it’s rarely that simple.
To make it clear why that is, let’s start with an extreme example. For a site selling horses, the […]
Are SEO services unethical? Many people think so.
There are a lot of Anti-SEOs out there who love to write about what a scam SEO is, and how the service is evil and should be abolished. One of their key points is: SEO is cheating. They say by manipulating rankings, you’re being dishonest and beating out […]
